I know what it feels like to go to a sports store and see a single shelf allocated to women's sports. Two, if you're lucky. That is why I built Rise & Rep, a place where women’s sports gets the real estate it has always deserved. Not hidden in a corner. A full store about all things women's sports. A place where people can find ways to express their fandom every day – not only during gameday. This shop is a work in progress. Every single purchase get us closer to our larger vision of making women's sports impossible to ignore. Thank you for being here.

— Helen, founder of Rise & Rep.